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How to Help Your Customer Pick the Right Frames ?
2025-12-25
3 Steps on How to Fit Eyewear According to Face Shape
Your customer is looking for the perfect pair of Glasses for their face shape. Whether they have a round, square, heart, triangle, or oval-shaped face type, Dolabany has just the right frames for your customer!
Here’s a guide to help your customers find the perfect frame according to their face shape.
Step 1: Help them define their style
Instead of considering just their face shape, here are some questions you could ask your customer instead:
A. Do you think they have sharp, angular features, or soft, rounded features?
Help your customers choose a frame that is the opposite of their facial features. For example, a square or angular faces look great in round frames, whereas round faces and softer features benefit from the contrast of square frames.
B: Is the top half of their face wider, or the bottom half?
As with soft vs. angular features, contrast is also vital when evaluating the top and bottom half of their faces. If the top half of their face is wider than the bottom, do the opposite with the frame.
C: What is the look they’re trying to create?
This guide is to help you help your customers who want to create a subtle, understated look that accentuates their face but doesn’t distract. If your customers decide to go bolder, then these rules are meant to be broken!
Step 2: Dial in the size
Now you know the general shape of glasses that will work for your customer, it’s time to help them get the proportions just right.
A: Face and frame proportions should match.
The key to finding the perfect frame is where your customer’s features are set on their face, along with the shape of their face. A longer face should have a taller frame, as opposed to the wider face, which should have a wider frame.
B: Consider the prescription
Help get the best vision possible for your customers. It is essential to keep in mind that some shapes and materials will be better than others. Not to mention the prescription type, how strong it is, and whether it’s negative or positive.
What type of prescription do they have?
Single Vision / Standard
With a standard prescription, your customers have the most free-range in choice of styles.
Bifocal
Bifocal lenses have two different prescriptions in the same lens, so you will need to ensure that each prescription has enough room within the lens for your customer.
Progressive
With progressives, there are three different areas of vision: distance, intermediate, and near. As with bifocal lenses, you must ensure the frame is tall enough to allow for all three focal points.
It is essential to make sure progressive glasses are tall enough to enable the full range of the prescription.
Step 3: Don’t Let Your Customer Settle
Shopping for the right frames can be hard work and frustrating for your customers. They mustn’t settle or compromise on a pair of frames.
Types of face shapes
There are a few basic face shapes wherein the basic features are very similar, although the intricacies may differ.
1. Round
These consist of wide features that are more or less the same width through the length of the face. Round faces also have fuller cheeks, soft facial curves, and very few jutting angles.
2. Oval
Oval faces consist of a longer forehead, high cheekbones, and a more pronounced chin with a generally narrower structure.
Also read: Glasses for Oval Face
3. Square
With bold features that quite often make cutting angles at the edges, square faces are highly proportionate from top to bottom with more defined features.
4. Heart
Heart-shaped faces resemble the hearts we draw on paper: wide forehead and high cheekbones while narrowing towards the bottom with a smaller chin.
5. Diamond
An angular jawline, a narrow forehead, and wide, high and highly defined cheekbones are how we characterize diamond faces.
6. Triangular
Similar to diamond faces, triangular faces have a narrow forehead and a wide jawline. They’re different from diamond faces because the cheekbones are not as defined and thus create a triangular look
We hope this blog has helped you find your customer the right jami eyewear frames for their face shape. If you have any questions, please reach out to us via email.
For more information on an eyewear company that is genuinely independent, visit www,jamieyewear.com. If you are a consumer looking for quality eyewear, check out our website for a store near you.
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Jami Eyewear